Who We Are

We empower state and local agencies to achieve greater confidence and consensus around safety resource investment decisions and save more lives on our roadways.

Our Story

Numetric was started by a handful of forward-thinking engineers at the Utah Department of Transportation. We recognized that the process of translating the state’s data into sound decisions was cumbersome and time-consuming. But by taking a data science-, automation-driven, user-friendly approach to the problem, we realized that we could empower anyone—regardless of skill level—to perform data-driven safety analysis instantaneously. With that realization, Numetric was born.


Since then, Numetric has become the Traffic Safety Analytics Solution Provider. We have released the off-the-shelf, configurable, cloud-based Traffic Safety Analytics Platform and a suite of purpose-built applications to allow state and local agencies to perform critical analyses faster and with more depth, easily share data with all relevant groups, and make more informed decisions to optimize investments and reduce fatal crashes. We also provide robust customer support and data management services to ensure our technologies solves our customers most critical challenges in reducing roadway fatalities.


Empowered by our solutions, an ever-growing number of state and local agencies across the U.S. have improved their ability to target their most crash-prone roadways and analyze the best course of action to maximize their resource investment. Throughout this process, stakeholders can access and analyze the data themselves in the cloud, driving greater consensus and confidence around safety resource investments across their states.


For us at Numetric, this is just the beginning. The opportunities to unlock the power of traffic safety data are practically endless. However, our focus will always be on developing technology that improves the state’s ability to save lives.

Leadership Team

  • Nate

    Nate Bowler

    Chief Executive Officer

  • Danny

    Danny Anderson

    VP of Product

  • Heather

    Heather Baker

    VP of Sales and Marketing

  • Shaun

    Shaun Rosemann

    VP of Customer Experience

  • Dave

    Dave Johansen

    VP of Engineering

Nate Bowler Chief Executive Officer

As Chief Executive Officer and a member of the Board of Directors for Numetric, Nate Bowler brings more than 23 years of experience to the organization.

His extensive software and technology leadership experience, combined with his knowledge of go-to-market strategy and business development, coalesce to drive real results. Nate's leadership philosophy for Numetric includes establishing a comprehensive vision for the organization, monitoring and interpreting market trends, and executing initiatives with a commitment to excellence

Prior to joining Numetric, Nate served as the executive officer and a co-founder of Workfront, a cloud-based Enterprise Work Management software company. His career includes business management positions with iMall, Excite@Home, and Novations Group. In his free time, Nate enjoys golfing, skiing, family time, and a great run.

Nate holds a Bachelors degree in Computer Science from Brigham Young University.

Danny Anderson VP of Product

Danny joined Numetric as the vice president of product with over 14 years of product, process and retail management experience. He has developed and released software in three major categories: business to customer, business to business, and business to business to customer.

Danny has an inherent knack for understanding clients and advocating for their needs in a way that produces industry-leading software solutions. He has worked with some of the largest credit unions in the nation, including BECU (Boeing Employee Credit Union) and America First Credit Union. Danny replaced the BECU's mobile app with one he and his team created which resulted in the single greatest year-over-year app rating increase of any financial app—over double the next closest app.

Danny was also responsible for developing the Vivint Smart Home app, which received accolades as the top-rated app in both the App Store and Google Play Store for smart home systems.

Danny holds an MBA from Brigham Young University and a Bachelors of Humanities from Brigham Young University.

Heather Baker VP of Sales and Marketing

As Numetric's vice president of sales and marketing, Heather is responsible for telling the Numetric story in a meaningful way to engage prospects and establish new customer partnerships.

Heather brings over 18 years of technology leadership and go-to-market experience, with an emphasis on demand generation, to her role at Numetric. She has a reputation for creating a value-exchange with prospective customers that leads to successful partnerships, and building best-in-class teams in the technology industry. Her proven track record for driving measurable growth has been an integral part of high-growth start-ups and enterprise organizations such as Workday, VMware, Workfront, Henry Schein Practice Solutions, and Novell.

Before joining Numetric Heather led the Sales Development team at Workday, where she and her team contributed to record company growth. Heather is a self-proclaimed "demand generation nerd", who, when not focusing on building pipeline to drive new customers or refining the perfect message, enjoys spending time with her family, competing with her horses, traveling, or enjoying all the outdoor activities Utah has to offer.

Heather holds a Bachelors degree in Business Management from Utah Valley University.

Shaun Rosemann VP of Customer Experience

As Numetric's vice president of customer experience, Shaun is responsible for creating a loyalty-driven customer experience within the Numetric platform from implementation to partnership expansion.

Shaun specializes in onboarding customers to rely on Numetric as a strategic partner and extension of their team, as well as helping users obtain real and undeniably valuable answers to their most pressing business needs. Before joining the Numetric team, Shaun served as Senior Director of Customer Success at Experticity, where he was instrumental in helping the company scale from 20 customers to over 650. During his tenure, Shaun boosted customer retention beyond 90% and consistently grew revenue by 120% annually amongst existing customers.

When he is not turning customers into raving fans, Shaun is enjoying the outdoors, camping, trail running, mountain biking or taking in a live sporting event.

Shaun holds an MBA from University of Utah and Bachelors of Science from Brigham Young University.

Dave Johansen VP of Engineering

As Numetric's vice president of engineering, Dave is responsible for Numetric's core technologies, product development, deployment, and operations.

Dave brings over 13 years of software development and management experience gained through various leadership roles at Rincon Research Corporation and Raytheon Missile Systems. He credits these opportunities with his ability to speak multiple "languages" in the technical arena, which brings disparate teams together and makes effective use of both hardware and software. One of his most meaningful accomplishments is building an end-to-end data processing platform with near real-time performance, which involved over 200 million records a day for over three years with minimal downtime.

Prior to joining Numetric, Dave spent his days as a rocket scientist and participated in the use of the SM-3 missile to deorbit a satellite. In his free time, Dave enjoys spending time with family, playing pickup basketball and helping move the open-source effort forward.

Dave holds a Master of Science in Computer Engineering from Brigham Young University.

Board of Directors

  • Vinny

    Vinny Pujji

    Insight Venture Partners

  • Ryan

    Ryan Hemingway

    Epic Ventures

  • Darren

    Darren Lee

    Entrepreneur / Independent

Vinny Pujji Insight Venture Partners Vinny Pujji joined Insight in 2015. Prior to joining Insight, Vinny co-founded venture-backed startups in education technology and online payments. Before his time as a founder, he worked in online customer acquisition with a focus on Facebook. As a student in the Huntsman Program in International Business, Vinny studied Growth Optimization at The Wharton School at the University of Pennsylvania, in addition to earning a degree in International Studies. Outside of work, Vinny enjoys travel, cooking and all things hip-hop. He has lived in Cuba and is fluent in Spanish.
Ryan Hemingway Epic Ventures Ryan Hemingway is a director with EPIC Ventures. Ryan co-leads the EPIC deal sourcing team and coordinates EPIC's internship program with local Universities. Ryan started his career at Zions Bank Capital Markets Group trading repurchase agreements. Shortly after joining Zions Bank he moved to New Jersey as a corporate bond trader where he traded and managed the risk on a portfolio of 200 corporate bonds in the industrial and retail sector. His personal trading limits were $50 million long and $50 million short. While there he helped to implement a new risk management process which resulted in increased profitability by reducing borrowing costs. In addition to improving risk management he assisted in integrating Zion Bank's strategic acquisition of Van der Moolen, a small trading firm in London. After completing an MBA at the University of Oxford, Ryan joined Nevada State Bank in order to help build and establish a new private banking department. Ryan has a B.S. in Psychology from Utah State University, a MSS in Economics from Utah State University and an MBA from the University of Oxford.
Darren Lee Entrepreneur / Independent Darren Lee is Proofpoint's Senior Vice-President and General Manager, responsible for Proofpoint's Compliance Products & Digital Risk Business Unit and is Proofpoint's executive owner for the global Financial Services segment. Under Mr. Lee's leadership, Proofpoint has dramatically grown its presence in Financial Services and the Compliance segment by ongoing investment in a portfolio of products including Archiving, Supervision, eDiscovery, Digital Risk, and Machine Learning. Before joining Proofpoint, Mr. Lee served as the Founder and CEO of NextPage, a leading provider of Information Governance solutions. Having raised over $60M to fund various startups, Mr. Lee has vast experience in defining markets, creating products, executing acquisitions, and driving revenue to build viable businesses. Mr. Lee holds a B.S. in Electrical and Computer Engineering from Brigham Young University.

Our Investors

  • epic-ventures
  • insight-venture-partners